[hoo-kt] origin

[Hoo-kt] origin ~ [hook] a curved or angular piece of metal
[Hoo-kt] noun ~ [hook] something that attracts attention
[Hoo-kt] verb ~ [to get hooked on] be addicted to, or obsessed with

HOOKED|HKD is a Jewelry Brand that focuses on creating wearable sculptures fit for a modern woman’s dream world. Seductive forms make up the brand’s sci-fi aesthetic. HKD was set out to challenge the traditional ways of making, wearing, and styling jewelry; having its own set of rules. HKD’s pieces forge a style for the edgy woman, sculpting and elongating parts of her body features.  The true HKD girl doesn’t don stuffy jewelry sets, but turns to pieces that accentuate her lines. Her HKD jewelry is an extension of her: she eats, sleeps, showers, works and lives in it. She is ‘hooked’: addicted to creating collectibles, and stackables, and molding her body into a playful landscape. An Architect by education, Lebanese Creative Director Farah Nasri uses 3D printing technology as a medium for design, together with intricate traditional jewelry processes, pushing the boundaries of traditional materials to create jewels that carry a distinct formal aesthetic. Trained in drawing and design, Nasri intends to shift the use of 3D printing techniques to fit jewelry instead of large scale architecture, by understanding the correlation of inhabiting spaces and smaller forms. HKD experiments with various materials; gold, rose gold, rhodium, and pearls. HKD’s avant-garde aesthetic and formal qualities have gained international recognition. HKD has been well received by The New York Times, Vanity Fair, Style.com, Buro, Elle, Glamour, GQ, Marie Claire, ODDA, Tatler, CondeNast Traveller, and Vogue. HKD Jewelry has been selected to be part of Vogue Talent’s Vogue Italia in 2015, and as a finalist for Vogue Arabia x Farfetch Fashion Prize in 2016.